When he was young, Mr. Chen Cheng-Hsiung, the founder of Jourdeness, began his entrepreneurial journey with a bicycle factory. Step by step, he led his business to success and expanded into the international market. However, after the Asian financial crisis, his factory faced a severe crisis, and all his dreams crumbled along with its closure.
At the lowest point of his life, his wife supported him with selfless love and incredible courage. With her encouragement and support, Mr. Chen decided to transform his career and enter the cosmetics industry. Over time, their own brand—"JOURDENESS"—was born.
The name "JOURDENESS" symbolizes the hope of providing all beauty-loving women with the healthiest and most radiant skin. The brand’s products combine natural ingredients with the latest research and technology, offering the highest quality skincare services. The "SS" at the end of the name evokes the idea of making every woman shine like a "Super Star."
Starting with just 12 products and focusing on high-quality basic skincare, Jourdeness has grown into a multinational group with over 800 SPA stores across multiple countries. As Jourdeness continues to establish a strong global presence, it moves forward with the goal of becoming a century-old enterprise.
Inspired by historic European castles, the brand has built a grander "Jourdeness Castle Factory," marking the birth of Jourdeness Castle. This castle factory is not only the largest beauty biotech park in the Asia-Pacific region and the group's global research and production center, but also a comprehensive complex integrating tourism, education, and social responsibility.
Mr. Chen Cheng-Hsiung believes that this castle factory will carry the mission of "JOURDENESS," allowing more women to experience the power of beauty, health, and happiness. This power will continue to spread, making the world a better place through their presence.